Challenge
AWS wanted to experiment with delivering workshops on Twitch due to its informal format and popularity with a younger demographic.
Solution
I partnered with multiple experts and facilitators to design a six-episode Twitch series titled “Let’s Ship It – with AWS”. During the startup focused learning experience, learners went through the end-to-end process of deploying a simple web application on AWS. The show launched on August 23rd and finished on October 4th, 2021.
Results
The show received an overall CSAT score of 4.67. The show and its promotion efforts generated 400+ leads through e-mail signups and a dedicated gated landing page that was set up with the Startup Marketing team.
Testimonials
“I liked how organic it was, it did not feel rehearsed where they were reading scripted material.”
“It was entertaining and very educational.”
“I learnt basic cloud networking concepts and building a server-based application.“